Targeted Cold Email Sequence for a SaaS Company (2,708 Leads)

Campaign Overview

• Company Name: Lou Blakely – Online Marketing Coach
• Country: Australia
• Person Name: Lou Blakely
• Job Title: Marketing Coach
• Industry: Coaching

This campaign was more focused and controlled, targeting a smaller list with better intent.

• Sequence started: 2,708 leads
• Reply rate: 2.4% (64 replies)
• Positive reply rate: 67.2% (43 replies)
• Opportunities created: 43

This campaign clearly focused on quality over quantity.

Strategy Used

• Smaller, cleaner lead list
• Strong targeting
• Follow-up emails included
• Clear pain-focused messaging
• Goal was positive replies, not just any reply

Performance Breakdown

1. Reply Rate (2.4%)

This reply rate is strong for cold email.

• Shows high interest from prospects
• List quality was better
• Messaging matched the audience pain

2. Positive Reply Rate (67.2%)

This is the biggest win.

• 2 out of 3 replies were interested
• Very low wasted conversations
• Sales team only spoke to serious leads

This means the offer was very well positioned.

3. Opportunities Created (43)

Almost every positive reply turned into an opportunity.

This shows:

• Good lead qualification
• Right audience
• Right message
• Right timing

Graph Insights

• Emails sent in clear batches
• Replies came right after sending days
• Follow-ups boosted replies
• No random spikes = stable system

Key Learnings

• Smaller lists can perform better
• Message-market fit is everything
• Positive reply rate matters more than reply rate
• Follow-ups increase results