High-Volume Cold Email Outreach Campaign (10.9K Emails Sent)

Campaign Overview

• Company Name: Strategic Coaching Academy
• Country: Australia
• Person Name: Lorraine
• Job Title: Marketing Coach
• Industry: Coaching

This campaign focused on sending cold emails at scale to generate replies and sales opportunities.

• Total emails sent: 10,900
• Open rate: 2.94%
• Reply rate: 2.04%
• Click rate: Off
• Opportunities created: 70
• Sales Pipeline value: $73,400

This was a pure reply-based campaign, not link-based. The main goal was to start conversations, not drive clicks.

Strategy Used

• Large daily sending volume
• Simple cold email copy
• No links inside the email (to protect deliverability)
• Focus on booking calls and replies
• Continuous sending over multiple months

Emails were sent consistently, which helped warm up inboxes and keep steady delivery.

Performance Breakdown

1. Open Rate (2.94%)

This open rate is low, which usually means:

• Subject lines need improvement
• Some inboxes may have landed in spam
• Domains may need stronger warming

However, low open rate does not always mean failure if replies are still coming.

2. Reply Rate (2.04%)

This is the most important metric.

• Over 220 replies from cold emails
• Shows the message highly matched the audience pain points
• People replied even without clicking anything

This means the offer and message were clear.

3. Opportunities & Revenue

• 70 real opportunities created
• $73,400 potential revenue

This proves the campaign was sales-focused, not vanity-metric focused.

Key Learnings

• Replies matter more than opens
• Simple emails can still make money
• High volume + clear offer = pipeline growth
• Removing links improves inbox placement